29 iunie / 30 iunie / 1 iulie 2020 // online
DESPRE EVENIMENT

CE PREGATIM?

Evenimentul anului in marketing, comunicare, digital si social media

Un eveniment unic de 3 zile ce aduce in acelasi loc virtual comunitatile de marketing, comunicare, social media si publicitate din Romania, pentru a gasi impreuna solutii care sa asigure continuitatea afacerilor si raspunsuri pentru noile asteptari ale consumatorilor. Un festival online de comunicare, ce include doua zile de conferinte transmise de la JW Marriott si o zi de webinars organizate independent, din locatii diferite.

3

zile

40

Vorbitori

32

Prezentari

8

Webminarii

Luni, 29 iunie 2020

Advertising, Marketing &
Interactive Day

10:00
Disruption, not disease: How to improve the efficiency of your communication and what other levers to pull to lift your brand?
Andra Constantinescu
Account Director Kantar
Marketing
10:30
Big Ideas? The real opportunies for leading brands
Mihai Bonca
Senior Consultant Brand Architects
Marketing
11:00
Brand Marketing in the New Business as usual
Raluca Nicolaescu
Head of Marketing Mastercard Romania
Marketing
11:30
Changing the way we think about success for brands
Hortensia Nastase
VP Creative Services Lowe Group
Advertising
12:00
Got Some ideas To Change Your Marketing. Do You Have Twenty Minutes?
Stefan Chiritescu
Head of Strategy Kubis / Cheil Centrade
Advertising
12:30
Creating Brand Value In Today's Fragile Market
Gabriel Patru
Founder Therefour
Marketing
13:00
Marketing Clinic - Building Better Brands
Bogdan Naumovici
Managing Partner 23 Communications Ideas
Advertising
14:30
Important Trends That Defines Your Digital Marketing Initiatives Now
Laurentiu Dumitrescu
Managing Partner Digital Star
Digital
15:00
Awesome Affiliate Marketing Strategies to Generate More Sales
Dorin Boerescu
CEO 2Performant.com
Digital
15:30
What to say and how to say it
Aneta Plesa
Agency Partner Manager Google Romania
Digital
16:00
The New Social Media - Social Marketing Strategy beyond Facebook
Laurentiu Ion
Senior Digital Marketing Manager PepsiCo
Marketing
16:30
There Is A Revolution In Digital Marketing
Mugur Patrascu
Managing Partner Screen Native
Digital

Marti, 30 iunie 2020

Social Networks, Community &
Public Relations Day

10:00
An Exclusive Overview Of Social Media Channels and Usage In Romania
Julien Zidaru
Managing Partner EXACT Business Solutions
Social Media
10.30
Keys to Successful Brand Reputation Management
Ana Maria Diceanu
PR & Crisis Communication Consultant Brain 4 Strategy
Communication
11:00
Reimagining The Internal Communication And Building A Community Inside The Company
Cristina Hanganu
Communication & CSR Director Lidl Romania
Communication
11:30
Why Building A Community Is Important For A Brand
Catalina Roman
Head of Identity & Communication UniCredit Bank
Communication
12:00
PR Inspiration - Teaching Old Brands New Tricks
Ioana Manoiu
Managing Partner GMP PR
Communication
12:30
How To Build A Standout Community In A Noisy World
Atena Boca
Founder LaPrimulBebe
Communication
13:00
Rewriting The Rules In Public Relations & Communication
Lucian Mindruta
FOUNDER MEDIAREADY.NET
Communication
14:30
Essential Things To Consider For An Effective Influencer Marketing Campaign
Costin Cocioaba
Influencer Marketing Manager 2Performant.com
Social Media



15:00
Why Brands Are Winning With Video Marketing In 2020
TINA CRETU
SENIOR DIGITAL MARKETING MANAGER, KFC

ION ”LUTZU” COJOCARU
CONTENT DIRECTOR, MRM ROMANIA
Social Media
15:30
How Social Media Strategies Should Adapt In Difficult Times
Alexandru Negrea
Social Media Consultant & Trainer SocialSmarts
Social Media
16:00
Managing Your Digital Footprint In The New Normal
Cristian China Birta
Managing Partner Kooperativa 2.0
Social Media

Miercuri, 1 iulie 2020

Online Marketing &
Social Media Workshops Day

Cea de-a 3-a zi a Back to Business Virtual Summit aduce intr-o singura agenda 8 webinarii sustinute de 8 agentii si platforme digitale. Pentru a viziona aceste sesiuni de 60 de minute, te invitam sa consulti programul de mai jos, unde vei gasi informatii despre ora de incepere, link-uri spre paginile de prezentare si link-uri spre paginile unde pot fi urmarite transmisiunile LIVE.

10:00
Secretele Gestionarii Eficiente A Bugetelor Pe Google, Facebook, Instagram Si Youtube
IONUT MUNTEANU
DIGITAL MARKETING EVANGELIST & FOUNDER REEFKIG
Marketing
Aici urmaresti sesiunea Aici afli detalii despre sesiune



11:00
Cum Identifici Publicul Tinta In Functie De Interactiunea Cu Brandul Tau In Mediul Digital
DRAGOS SMEU
GENERAL MANAGER, MAVERICKS

ANDRA NEGRU
HEAD OF PERFORMANCE MEDIA DEPARTMENT, MAVERICKS
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune



12:00
20 De Sfaturi Practice Pentru Optimizarea Campaniilor Facebook Ads
RALUCA RADU
COUNTRY MANAGER ANSWEAR.RO, FOUNDER MTH DIGITAL

ANCA TOMA
HEAD OF DIGITAL, MTH DIGITAL
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune
13:00
Cum Iti Cresti Business-ul Prin Google Ads, Adaptandu-te La Contextul Actual
MIHAI ANDREI
MANAGING PARTNER, WEBDIGITAL
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune
14:00
Cum Sa Te Promovezi Eficient Pe YouTube
ANABELA LUCA
MANAGING DIRECTOR, ADLEMONADE
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune
15:00
Cum Adaptam Strategia SEO La Contextul Generat De Covid-19
MIHAI VINATORU
MANAGING PARTNER, DWF
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune
16:00
Strategia De Marketing Integrat Care Genereaza Vanzari Acum
Cosmin Daraban
CEO, Gomag
Marketing
Aici urmaresti sesiunea Aici afli detalii despre sesiune
17:00
Cum Sa Definesti Profilul Clientului Ideal In Marketing
Valentin Radu
CEO & FOUNDER, OMNICONVERT
Digital
Aici urmaresti sesiunea Aici afli detalii despre sesiune

CUM SE DESFASOARA?

Contactless Conference

Virtual Summit prezinta in premiera conceptul evenimentelor „fara atingere”, ce tin cont de normele de distantare sociala si de siguranta a tuturor personaleor implicate, de la staff la vorbitori si parteneri. Conceptul propune vorbitorilor o experienta pe scena apropiata de cea a unei conferinte clasice, gandita insa ca o aparitie live intr-un studio TV.

  • Hosting by Host-Age.ro

Cum te implici?

Parteneriate

Virtual Summit aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.